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Branding an online electronics business

Branding an online electronics business | Shopkeeper Stories Shopkeeper Stories Photoessays on small business owners around the world Branding an online electronics business Posted on October 21, 2015 by Nazish Every success story has a plot that is littered with bruises from tripping and falling. Stories of sharp regret. That moment when you think with paralysing horror: “Whoops” on realizing that you messed up an opportunity, and wishing you could turn back time, and do it all over again. However, here’s an unremarkable truth: we don’t need to turn back time in order to try again. We can move forward in time, and still try again. This path of “moving on” seems to separate those who “make it” from those who are...

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Building an e-commerce business from the ground-up

Building an e-commerce business from the ground-up | Shopkeeper Stories Shopkeeper Stories Photoessays on small business owners around the world Building an e-commerce business from the ground-up Posted on October 17, 2015 by Nazish I had a wonderful opportunity to chat over coffee with Abel Neoh and explore the nuts-and-bolts of his electronics business that started in 2010. The interview was rich, textured, and brimming with insights. His insights came in handy for my PhD research about small businesses, so I decided to capture the key points in this article so that you can also trace the twists & turns of how a business starts from nothing and becomes… something awesome! How to start a business without a loan Three friends started...

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“Not what you know, but who you know.”

“Not what you know, but who you know.” | Shopkeeper Stories Shopkeeper Stories Photoessays on small business owners around the world “Not what you know, but who you know.” Posted on October 25, 2015 by Nazish   If you search online for business tips, you will find plenty. But what I love about these in-depth interviews is the concrete and complex detail that emerge from the rough-and-tumble experiences of ordinary people who boldly seized their ideas and found a way to “will the sucker into existence”. Each person draws on strategies unique to their context. Explore their stories, and grab what you wish! You can read the step-by-step trajectory behind the rise of the electronics company Mainz Empire in this article, and...

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